Abercrombie & Fitch soundtracks are curated playlists of common music which can be performed in Abercrombie & Fitch shops. The soundtracks are designed to create a particular ambiance within the shops, and they’re usually up to date to replicate the most recent developments in music.
Abercrombie & Fitch has a protracted historical past of utilizing music to create a novel purchasing expertise for its clients. Within the Nineties, the corporate started taking part in a mixture of various rock and pop music in its shops. This music was chosen to enchantment to the corporate’s goal market of younger adults. Within the early 2000s, Abercrombie & Fitch started to focus extra on digital dance music (EDM). This music was chosen to create a extra energetic and upbeat ambiance within the shops. Right this moment, Abercrombie & Fitch’s soundtracks proceed to evolve, however they all the time characteristic a mixture of common music that’s designed to enchantment to the corporate’s goal market.
