Notion of alcohol’s results: Individuals’s beliefs concerning the results of alcohol can affect their ingesting conduct. For instance, if somebody believes that alcohol will assist them to calm down or to be extra sociable, they might be extra more likely to drink.
Notion of social norms: Individuals’s beliefs about what is taken into account to be acceptable ingesting conduct can even affect their ingesting conduct. For instance, if somebody believes that it’s acceptable to drink closely in social conditions, they might be extra seemingly to take action.
